Designing an Organic Website Redesign
After conducting research on Dr. Kade GmbH’s brand identity and target audience, I designed a website that included organic elements to match the company’s association with natural and organic ingredients. I used natural colors, textures, and imagery of plants and nature to create a welcoming and approachable atmosphere. I ensured the website was easy to use, with clear navigation and call-to-actions. I also made sure the website was responsive to different devices, such as mobile phones and tablets. After getting feedback from the Dr. Kade team and making revisions, the website was launched successfully. The design process involved research, wireframing, high-fidelity mockups, and the incorporation of natural elements.