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The “UX/Tech/Business” model has become popular for describing the diverse nature of the product design management role, but it can take on different forms depending on the situation. It involves balancing user experience, technology, and business objectives to create successful products. While the product manager may find themselves in the middle of these three areas, they require a distinct set of skills to align designers, developers, and business leaders.

Although this model can provide insight into the roles and knowledge domains that a product manager will encounter, it does not offer guidance on how to manage them. Additionally, the product manager role can vary widely between companies, with some being primarily focused on financial decision-making, while others may focus on technical development. Regardless of the situation, the product manager’s job is to connect and align the team to achieve the desired outcomes.